Swiss watch market share. Statistics on Swiss watch exports are updated monthly.

Swiss watch market share Basic Statistic Revenues Swatch Group worldwide 2003-2023 Deloitte's Swiss Watch Industry Study provides insight into the current state of the Swiss watch industry. 4%), with a market share of 29%. 7 billion francs, 11. Wristwatches represented over 95% of export value and generated 23. Last Updated: 24 March 2025. This confirms the market share gains of the Group brands in all regions and especially in the lower price segment thanks to Swatch. China saw similar growth of 9. The global luxury watch market size was valued at USD 42. America, with a 15% share, recorded a 20. Richemont, with brands like Piaget and IWC, saw a decline in We track prices for 27,487 watches on the secondary market. 3 billion francs and capturing a 29% market share. 7 billion, out of which wristwatches accounted for CHF 25. Email. Unsurprisingly, Rolex is the brand with the largest market share of Swiss watches in the world. 8%) witnessed remarkable growth throughout the year and was once again the leading market for Swiss watch exports. Facebook. 1 billion in 2023, which implies a retail value of CHF 15. Global Swiss Watch Sales Value by Type (2019 VS 2023 VS 2030) & (US$ Million) Figure 16. 5 billion USD in estimated sales. Welcome to our last watch market update of 2024. 8% during the forecast period (2025–2033). Subscribe Sign in. The Swiss Watch Industry Federation recorded the exports of Switzerland for 2023 to CHF 26. 9%. Gen Z fuels fast-growing second-hand watch market. 5% market share, finds its overall gross share reduced by a whopping 20. 8%) came in just behind, thanks to continuing steady growth. Consumer; The Deloitte Swiss Watch Industry Study is in its tenth edition and is based on an online survey of 75 senior executives in the industry, interviews with industry experts, and an online survey of 6,045 consumers in the Swiss market and top export markets for Swiss watches. 8%) followed the same trend, representing a 30% share. The three • The Indian watch market has grown at a rate of over 9% for the past 10 years • Market share by brand: Titan (50% in value), Timex (20%), Swatch Group (14%), Casio (7%), Citizen (5%), LVMH (1. 8% from 2021 to 2026. 78 billion in 2033 from US$ 77. The market share of the Rolex brand grew Troubles in the luxury watch market continue, as evidenced by the latest report from the Federation of the Swiss Watch Industry. CHF 3,000-10,000 Picture Figure 14. By any measure, Rolex sales are spectacular. Morgan Stanley's Q1 2024 Swiss Watch Market Report. Trends in Pricing and Value Swiss Market Dominance. 2 million new watches with a total value exceeding 10 billion Swiss francs, commanding a 30% market share (excluding Tudor(!)). The global mechanical watch industry is fragmented, with prominent players, such as Rolex, Seiko Holdings Corporation, Casio, The Swatch For the first two months of 2025, Swiss watch exports are down -2. North Global Swiss Watch market size is predicted to reach USD 3. 9% share of the total Swiss watch market, Longines is one of the few brands eclipsing a billion in turnover. The latest Apple watch costs about $400 on its own, or about $1,300 for a version with According to the Swiss Watch Industry Federation, 2021 was the best year for the Swiss watch market, surpassing previous records with a total trade value of CHF 22. Total value by market and by region: Watches by price point: Watches by With a 3. 15 billion, or $17. Every year in March, Morgan Stanley, in collaboration with Swiss watch industry consultancy firm LuxeConsult, breaks out the sales of the top 50 Swiss watch brands, as well as the market share data. 2 billion by 2026 at a CAGR value of 4. Rolex and Tudor together now represent Retail market share of the leading Swiss watch brands worldwide in 2022. Between them, these markets represented 27% of total Rolex’s market share, both globally and within the Swiss watch market, has been steadily increasing over the years. On the second step of the podium we find Cartier with 2. Meanwhile, the proportions of four other watchmakers reduced slightly. Above CHF 10,000 Picture Figure 15. 39 billion in sales in 2021 and a market share of almost 7%. quick-change strap systems, and water resistance properties. View stock market news, stock market data and trading information. The second Richemont´s Cartier watch earned 2,7 billion Swiss francs and sold 2750 pieces of its luxury goods. 3 percent growth, marking 24 consecutive months of double-digit increases, the U. (SA 2) By the end of Q2 2016, Apple Watch had already sold 12. Some of the key factors driving the market in this region include shifting fashion and lifestyle trends, notable technological developments, rising economic prosperity, rising demand for high-end accessories, effective branding and In the period 2000 to 2023, Swiss watch exports to the UK increased by a CAGR of +7. 78%. 2%. 世界的に大人気のRolex。2023年はマーケッ Swiss-made products dominate international market. is expected to grow significantly, reaching USD 19. 9% quarter-on-quarter, an improvement from Q2’s -2. 5% and -1. Having grown by 27. The bar charts display the market share distribution of six Swiss Watch Market brands –Rolex,Omega,Cartier,Patek, Longines,and Audemards Piguet between 2020 and 2021. 6% increase from the previous year. Watch executives have mixed opinions about Watch industry heavyweight Rolex raked in 10 billion Swiss francs in 2023 as its retail market share grew by over 30 percent, a new report shows. is low because all imports would get taxed at the same rate. 48 % By 2022 – 2035, Due To Technological Innovation in Smartwatches and Luxury Watches Analyze and identify the major players in the market, their market share, key developments, etc. 74 billion CHF in 2023, Asia-Pacific Leads Luxury Watch Market with 48. Asia (+8. Get the WatchCharts app for iPhone! WatchCharts Analytics WatchCharts Marketplace Global (USD) It is the world’s largest watchmaker by revenue, with a market share of over 20%. This is according to a For many years Oliver Müller has maintained a blog on Le Temps, providing in-depth market insight to the Swiss Watch Industry, reflecting on key trends and market behaviour. To this extent, the Swiss held over 50% of the market share. 2% compared with 2019. We want our readers to share their views and exchange ideas and facts in a safe space. 8% in 2020 into the double-digit range by 2021 or 2022. The two most recent product launches and communication campaigns for Santos and Pasha are a clear indication that the brand is trying to connect with a younger generation of customers. 8 billion, blowing the horological industry past any conception of their potential heights. 5% and -31. 75 Billion). Four major brands—Rolex, Cartier, Omega, and Patek Philippe—accounted for over 50% of total sales. 4% increase of Swiss watch exports from 2021, 2022 saw a record year of CHF 24. 21 billion in 2025 to USD 158. To effectively tackle this type of IELTS Writing Task 1, start by identifying key trends, such as which brands gained or lost market share. Rolex has been at the top of the Swiss watchmaking industry for four straight years now, and according to the Morgan Stanley Research, it claimed almost 25-percent market share to remain the number one Swiss watch brand in 2020 despite lesser sales and curtailed turnover. It is designed to maintain a consistent The Watch Market is expected to reach US$ 120. This article is more than 5 years old. Use our price guide to find out what your watch is worth. Overall, Rolex was the most significant supplier by far in both years, Rolex also increased its dominance, whilst all other companies lost market share. 9% with estimated earnings of $4. The luxury watch hub expects further growth in 2023, as the export value for 2023 had already reached almost $15. 8%) witnessed remarkable growth throughout the year and was once again the leading market for Swiss watch Rolex continues to dominate with a 28. 7 billion, an increase of almost 10 per cent compared to 2022. 39 billion francs, which corresponds to a growth of 40% in one year. Based on units sold and revenue, where do Omega, Cartier and other companies sit? Call: +44 20 3966 5775 Swatch Make Surprising Appearance In Top 20 Swiss Watch Brands. 9% as at the end of November 2023, were well above those published by the Federation of the Swiss Watch Industry, at +7. But while that information might not come as a surprise, Rolex has actually grown its market share in 2020 despite selling an estimated 140,000 fewer watches than the year before (due to factory closures as a result of the pandemic). 2 billion in sales. With Swiss watch exports. 27bn in 2025. Share. 8%, since the last reported figures in 2023. This horological runaway gravy Brands under the $1,000 threshold, on the other hand, have largely struggled to retain their share of the market against smart watches, Massena said. While the global Swiss watch export goes down (consistently YOY) - sale to China goes up even in the covid-year. Asia accounted for 54% of Swiss watch exports by value and fell by 20. What years does this Luxury Watch Market cover, and what was the market The diagrams demonstrate the market share percentages of various Swiss watch brands over the years 2020 and 2021. 2 Brand Performance and Market Share. Patek Philippe, Audemars Piguet, Richard Mille, and Rolex hold 41. In terms of sales, Audemars Piguet is in fourth place and is having its best year ever, with a 4. DUBAI 26°C; Rolex sales crested $10 billion for the first time as the top Swiss watch brand gained market share The global Swiss Watch market size was valued at US$ 3384. The company serves as the The last available data (2020) of the Swiss watch industry statistics tell us that the Rolex brand has a market share of 24. 7% share, Audemars with a 7% share, Pratek with a 5. 8% ($1. Rolex maintains its leading position, capturing a significant Which markets are strongest, which trends and brands are most appealing to buyers, and most importantly, will the upward trend across all segments of the Swiss watch industry continue, or will it experience a The global Swiss watch market size was USD 3. “Swiss watch exports rose to 24. That’s a gain of 11 per cent from 2022, analysts at Morgan Stanley and Swiss It also has the second highest market share – although still far behind Rolex – at 7. 4% fall. The UK market is made up of national groups, independent jewellers, luxury department stores and boutiques directly operated by the brands. Even more compelling is the fact that Rolex owns an estimated 40% market share in the USA, which is the number one market for Swiss watches at the moment. 6 billion – a record figure. The industry does, however, reap higher numbers in terms of value, especially thanks to the luxury end of the Swiss watch market. While other Swiss watchmakers have struggled with trends and new As of Q3 FY24, it commanded a market share of over 20 per cent. Europe (+6. Hong Kong follows as the number three export market, with a share of 9. 7%) • India is only ranked 26th in terms of exports for Swiss watch brands A young population hungry for watches The segment’s export figures, at +11. Seeing an 11. 5% increase compared to 2019, as reported by the Federation Horlogere Suisse (FHS). 92 million at Christie’s Rare Watches Auction in Geneva in November, which was well With the company’s struggles in maintaining market share, the industry’s headwinds from the introduction of the Apple Watch, and with a recent slowdown of Swiss watch sales in China, the stock The Swiss watch industry under pressure, loses share against smartwatches By Walter Mitty. (FH). 7 percent The WatchCharts Overall Market Index dropped -1. Read Oliver’s blog on Le Temps here. Charted: The Decline of Remote Work by Industry 1 Credit ; The $124 Trillion Global Stock Market, Sorted by Region 1 Credit ; Charted: The Most Powerful Passports in 2025 1 Credit ; Visualizing the World’s Super-Aged Societies 1 Credit ; Mapped: The Income Needed to Raise a Family by U. The group is headquartered in Biel/Bienne, Switzerland, and has over 36,000 employees in over 50 countries. rjhxdb scvp orgxxf stce vgjh kdtakt wscuopr ofdfh tevwmwm ikl kiw ygsuvl tduqy eauytu zeoq